Aamriti kya hai? Aamriti ek small-batch brand hai jo authentic Mithila pickles aur tekua banata hai, us tareeke se jaise Bihar ki ek maa ki rasoi mein bante the: sarson ke tel (mustard oil) mein, dhoop mein sukhaakar, bina kisi shortcut ke. Yeh brand family recipes ki soch se bana hai aur aaj poore India mein un logon tak pahunchta hai jinhe ghar ke swaad ki yaad aati hai.

Neeche padhiye ki Aamriti ki soch kahan se aayi, aur hum aaj bhi kaise banate hain.

Aamriti ki shuruaat kaise hui?

Aamriti ki shuruaat ek seedhi si baat se hui: ghar ka achar aur tekua jaisa hota hai, waisa swaad bazaar mein kam hi milta hai.

Jo log Bihar se door rehte hain, unki thali mein aksar woh cheez nahi hoti jo bachpan mein har khaane ke saath aati thi. Ek chamach achar, ya tyohaar par ghar ka tekua. Aamriti isi kami ko poora karne ke liye bana: ek maa ki rasoi ki soch ko, jar mein band karke, aap tak pahunchane ke liye.

Naam bhi isi bhaavna se aaya hai, ki jo swaad ek ghar mein pala, woh aur gharon tak bhi pahunche.

Maa ki rasoi mein achar aur tekua kaise bante hain?

Mithilanchal ke gharon mein achar sirf side dish nahi hota. Yeh thali ka hissa hai aur mausam ka calendar bhi.

Garmiyon mein kachcha aam, barsaat ke aas-paas amra, aur saal bhar mirch ka achar. Sarson ka tel garam hota hai, masale bhoone jaate hain, aur jars dhoop mein rakhi jaati hain taaki masale aur tel dheere-dheere mil jayein. Is kaam mein jaldi nahi hoti.

Aur phir tyohaar. Chhath se pehle rasoi ki khushboo badal jaati hai. Gehun ke aate, gur ya chini aur ghee se tekua banta hai, jo Chhath Puja ke prasad mein shaamil hota hai. Pehle se taiyari hoti hai, aur sab kuch dhyan se banaya jaata hai.

Aamriti isi rasoi ki soch ko aage badhata hai.

Authentic Mithila pickles ko "authentic" kya banata hai?

Authentic Mithila pickles woh hote hain jo sarson ke tel mein, masalon ke saath aur dhoop mein sukhaakar, bina jaldbaazi ke banaye jaate hain. Yeh humari process ka bhi saar hai.

Aamriti mein hum yeh maante hain:

• Sarson ka tel (mustard oil): Mithila achar ka asli swaad aur purani parampara isi se aati hai.
• Dhoop mein sukhana: Traditional process mein dhoop ki bhoomika badi hoti hai, aur hum use kam nahi karte.
• Family recipes: Swaad ghar ki recipes se aata hai, kisi standard formula se nahi.
• Chhote batch: Small-batch mein banane se har jar par dhyan rehta hai.
• Koi shortcut nahi: Jaldi ke liye process chhoti nahi ki jaati.

Hum kya nahi karte?

Yeh list chhoti hai, par humare liye zaroori hai:

• Hum jaldi ke liye process ko chhota nahi karte.
• Hum bade batch ke liye swaad se samjhauta nahi karte.
• Hum woh baat nahi kehte jo humari jar mein nahi hai.

Aamriti ke products: ek nazar mein

Pickles

• Mango Pickle: Kachche aam ke tukdon ka classic Mithila achar. Dal-chawal, paratha ya sabzi-roti ke saath.
• Grated Mango Pickle: Kasa hua aam, halka aur masaledaar. Khichdi ya paratha ke saath achha lagta hai.
• Amra Pickle: Khatta aur chatpata, barsaat ke mausam ki yaad dilane wala.
• Red Chilli Pickle: Teekha pasand karne walon ke liye.

Tekua

• Gur ka Tekua: Gur, gehun ke aate aur ghee ka paramparik swaad.
• Chini ka Tekua: Halka meetha, chai ke saath ya tyohaar ke prasad ke roop mein.

Poori range dekhne ke liye: Aamriti products

Chhath aur tyohaar mein Aamriti kaise judta hai?

Tekua Chhath Puja ke prasad ka hissa hai, aur is se pehle ki taiyari Bihar ke gharon mein ek utsav jaisi hoti hai.

Bahut se parivaar ab Bihar se door rehte hain: Delhi, Mumbai, Bengaluru, Pune ya videsh mein. Unke liye ghar ka tekua ya achar sirf swaad nahi, ek yaad hai. Isliye hum poore India mein bhejte hain, taaki ghar se door rehne walon ki thali mein bhi Mithila ki khushboo pahunche.

Gifting ke liye bhi log Aamriti chunte hain, kyunki ek achar ya tekua ka dabba sirf tohfa nahi, ek swaad ki yaad hota hai.

Hamara vaada

Humari kahani chhoti hai, aur hum use chhota hi rakhna chahte hain, kyunki chhote batch mein har jar par dhyan rehta hai.

Umeed hai ki jab aap jar kholenge, toh aapko wahi swaad milega jo ek maa ki rasoi mein hota hai.

Agar aap pehli baar Aamriti try kar rahe hain, toh Mango Pickle ya Gur ka Tekua se shuru karein, yeh dono humari kahani ke sabse kareeb hain.

FAQs

Aamriti kya hai aur kahan ke pickles banata hai? (What is Aamriti?) Aamriti ek small-batch brand hai jo Mithila (Bihar) style ke traditional pickles aur tekua banata hai, family recipes, mustard oil aur dhoop mein sukhane ki parampara ke saath. Hum poore India mein deliver karte hain.

Mithila style achar aur normal achar mein kya fark hai? (What makes Mithila pickle different?) Mithila achar mein aam taur par sarson ka tel aur masale use hote hain, aur dhoop mein sukhane ki parampara hai. Isse swaad thoda tez, tel-wala aur gehra hota hai.

Aamriti ke pickles mein kya-kya use hota hai? Har achar ki poori ingredients list uske product page aur label par di gayi hai. Recipe ki neev sarson ke tel, masalon aur namak par hai.

Tekua kya hota hai aur Chhath mein kyun banta hai? (What is tekua?) Tekua gehun ke aate, gur (ya chini) aur ghee se bani ek talli hui meethi hai. Yeh Chhath Puja ke prasad mein shaamil hoti hai aur Bihar tathaa aas-paas ke kshetron mein bahut prachalit hai.

Achar ko kaise store karna chahiye? Achar ko saaf, sookhe chamach se nikaalein, jar ko band rakhein aur seedhi dhoop ya nami se door rakhein. Best-before ya storage ki jaankari product label par dekhein.